New Proposal - New Idea
Upon some feedbacks from the previous proposal, I have decided to resubmit my website proposal. This is a new idea, and an area which is more specific.
Here, I have proposed to contruct a website that focuses on selling shoes. This is something very specific which I beleive will be able to branch out to different genres, encompassing on Casual shoes, Office shoes, Party shoes, Accessories, and New Arrivals.
The name of the website will still be maintained as RED (Ranked as Euphoric & Dazzling), as this is a catchy and classy tittle, and sounds fresh to the target audience.
Purpose
The main purpose of the website will be showcasing the latest shoes and selling them to the public. Besides that, the website creates the exposure, introducing everyone on the existance of the physical shop.
Pull factor
1.) New Arrivals: The site showcases new arrivals where target audience want to check out the latest trends in shoes.
2.) Custom made Shoes: One of our unique selling point is that we make custom made shoes upon request at out physical shop. In other words, this site advertises and creates awareness of the physical shop to the target audiences
3.) Look of the month: A spot where audience can put together to create a look mix and match the items on sale such as shoes, and accessories, to create a look of the month. This gives ideas to audience in terms of fashion and trends.
Target Audience
1.) Women from ages 19 to 45 years old
2.) Fashion designers and buyers seeking for the latest looks and trends
3.) Women who would prefer specialty custom made shoes
Market Trends
There has been an upward market trend towards the demand for shoes between the years for 200..The upward trend demand for shoes started to increase rapidly in year 2005, and since then there has been a constant trend that linkes to the demand for specialty shoe retailors. Between years from 2005 to current 2008, we can observe that a lot of shoes butiques have mushroomed over the years. This is high likely due to the upward constant market demand for specialty type shoes. Besides that, our target audience are getting quality and image concious. Therefore, we are aiming to provide fashionable, quality, and trendy up to date shoes to our target market.
Example Websites
1.) This is a website that focuses on online shopping mainly for boots, shoes, and clothes. It showcases other complementing items such as accessories, and has announcement on sales and events.
I like this website as it is solely for shoes, (http://www.bakersshoes.com/) and has included other complimentary accessories. The background is white, and I have decided to follow the same king of background so that the page does not look too busy, as I will be showcasing the products. In my website however, I will be focusing specifically on selling shoes (office, casual, & party). Besides that, there will be the 'pull factors' that has been mentioned earlier.
In this website, they have implemented the online shopping. However, in my website, sales will be done via banking in into the designated account number, or via visiting the physical shop after checking out the latest trends that RED has to offer.
Other than that, this site has also given me some ideas to have announcements such as 'sales', 'discounts', or other related events.
