a swanky, trendy, convenient, one stop information source and e-commerce website which seeks to educate and guide women of today across a wide selection of women related topics & issues. The website also includes an online retail which houses the latest fashion trends of the season. The website encompasses 3 core functions namely:
Knowledge Portal - Variety of topics including health, fashion, family and, career
Online Shopping - This houses the latest collections of the season
Discussion Forum - Message board that visitors can put up blogs, exchange views
Target Market
Cosmopolitan women experience time constraint and need fast and reliable source of information on various topics and issues related to their everyday lives
Demographics
Age: Working women within the age of 22 to 45
Income: Middle to high income groups
Location: Since this is a world wide web, the viewing and purchasing locations will be unlimited
Behavior Patterns
Attitudes towards Knowledge Portal
Today more and more women out there need to access fast and reliable sources of knowledge. Due to time constrain, these women rely on easily accessible information in the internet. The internet has been information highway for most of us today. Besides increasing awareness, women today is becoming savvier on issues related to health, fashion, family and, career
Attitudes towards Online Shopping
In today’s environment, and lifestyle where most consumers are experiencing time constraints, resorting towards online shopping is a norm and is increasing rapidly as a consumer trend. We tend to favor fast means of accessing information as well as for purchasing items. Women are more inclined towards online shopping, due to its convenience, good atmosphere, variety, time saving, and secure. Besides that, buyers are able to look into prices and selections. Most importantly, get reviews and information. Suave.com will be a great venue to keep up with the latest fashion collection, as well as to purchase items being sold in the online shop
Attitudes towards Discussion Forum and Blogs
In today’s environment, and lifestyle where most consumers are experiencing time constraints, resorting towards online shopping is a norm and is increasing rapidly as a consumer trend
